Un film où l'on voit des robots géants fritter des monstres des mers gigantesques ne peux qu'être un bon film...

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Gemini a écrit:Aer >>[Montrer] SpoilerDans le film, oui. Mais ailleurs, c'est moins sûr :
Ialda a écrit:Plus anecdotique, je ne me souvenais pas que l'on voyait directement des batailles dans l'intrigue. Les jeux vidéos de l'école on fait de nets progrès
From a distance of almost four decades, Jodorowsky’s psychedelic blueprint for Dune looks very much like a preposterous 1970s period piece, with overtones of Barbarella and Flash Gordon. After all, David Lynch’s 1984 adaptation was a notorious turkey, so who knows if this more ambitious earlier take would have fared any better? For all its claims of prophetic genius, Pavich’s documentary may well prove to be a more enjoyable film than the high-camp carnival of excess it seeks to commemorate.
Never troubled by anything resembling modesty or irony, Jodorowsky claims that he planned Dune as “the most important picture in the history of humanity”. In one of many unwittingly comic slips, he freely admits he never even read the novel and happily rewrote the ending: “I was raping Frank Herbert,” he grins, “but with love.”
For “Pacific Rim” to be the kind of phenomenon Legendary is banking on, the picture must draw on an audience beyond the core fanbase of Kaiju and Gundam aficionados. Jashni says “Pacific Rim” is aimed at “all quadrants.”
Warner’s marketing strategy has been to rev up core fans first, then expand from there. Del Toro’s appearances at last year’s Comic-Con and this year’s Wondercon, and the action-oriented trailers, have stoked the fanboys. Sue Kroll, Warner’s president of worldwide marketing, told Variety, “We have the benefit of strong reaction from the core, but we are also enjoying an outstanding reaction to the materials from general consumers.”
Early marketing, says Jashni, focused on the high-concept hook. To use del Toro’s gleeful description: “Giant (bleeping) monsters vs. giant (bleeping) robots.”
Jashni, too, sees the film’s scale as an asset. “People want big summer entertainment,” he says. “We’ve got to indicate that.”
But the Legendary exec also readily acknowledges that using flash won’t work by itself.
“We’ve brought the tasty, but we’re also going to bring the nutrition,” he says. That “nutrition” began to show up in the marketing campaign last week, with the unveiling of a featurette about “Drift Space,” which reveals one of the pic’s conceptual conceits.
Within the world of “Pacific Rim,” the pilots inside the robots must link their minds, sharing memories and thoughts. In this link, called the “Drift,” pilots have no secrets from each other; when lonely, troubled pilots Raleigh Beckett (Charlie Hunnam) and Mako Mori (Rinko Kikuchi) must team up, they experience what Jashni terms “the fastest speed-dating of all time.” If the bots and monsters hook the fanboys, this aspect of emotional intimacy figures to play to femmes.
The TV campaign will ramp up next week and will target kids, teens and families, with spots on NBA and NHL playoff games, “Good Morning America,” the “Today” show and network season finales.
Jashni maintains that the “fanboy psychographic” isn’t limited to men anymore, and that character helps sell a movie to all audience segments. “There’s an emotional aspect to this movie, and there’s a bombastic aspect,” he says. “Some women will respond to the emotion inherent in the movie, some will respond to the spectacle. Same is true for men and adults. ”
To reach all those viewers, though, the film’s marketing must overcome the perception that “Pacific Rim” is “Transformers vs. Godzilla.” (In fact, a Google search for that mashup, with the words “Pacific Rim” returns about 21,300 hits.)
“The comparison is only a problem if we fail at differentiating the film from the other properties,” says Kroll, who remains confident audiences will be satisfied with the picture’s big action sequences and the fact it “looks so new and fresh.”
And Warner’s marketers aren’t exactly bristling at the comparison with “Transformers.” They feel if they have to be pigeonholed with something, it might as well be a multibillion-dollar franchise.
What words come to mind when you think of a summer tentpole? “Thrilling?” “Spectacular?” “Thunderous”? When director Guillermo del Toro talks about “Pacific Rim,” his favorite description is: “Operatic.”
Sometimes the helmer would use classic art, such as Hokusai’s engraving the Great Wave as a common point of reference. “I would say ‘Give me a Hokusai wave,’ ” says del Toro. “I think (the vfx team) did a tremendous job; we use the waves and weather in the movie very operatically.”
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